OUR APPROACH

WE CAN DO BIG THINGS, YOU AND US!


Discover

We live and breathe Design Research. Why? Because we believe it is the best way to inform and inspire the design process. From guerilla sidewalk sessions to full-blown ethnographic research, our methods inform design by providing a deep understanding of people, their desires, their environments, their behaviors, and how they talk about and make sense of the world. We seek to discover and understand the needs, practices, values, and lives of people and communities to provide you with the design direction needed to ensure your products solve the right problems and delight your customers.

Generate

Anyone can talk about ideas. We generate big ideas and action items. Ideas are data driven. Ideas are imagined. Ideas are fragile. The next big ideas may be closer than you think and we are going to help you find them. We employ a toolkit 20 years in the making. We run workshops to synthesize our research and help you imagine a radically different future. We generate sketches, stories, journeys and other forms of visual thinking as ways to create, express, and debate ideas. We build prototypes to see, feel, experience, and evaluate the value of an idea…then we break them…then we build them better.

Create

UX Design, Industrial Design, Information Architecture, Interaction Design, Visual Design….sure we have those skills, but, unlike others, we employ a hybrid design approach rather than thinking of design as silos. We create the interactions that people have with technology. We create the elements that people sense, perceive, and experience. We create the shapes, colors, textures, systems, environments, spacing, layouts, flows and interfaces that people touch and feel. We refine and test these details to help you create useful, easy to use, and beautiful products that fit comfortably into people’s lives.
OBLIGATORY NONSENSICAL INFOGRAPHIC

HERE’S HOW WE ROLL


94%

Kickin' Ass

82%

Takin' Names

24%

Fish Tacos

 

THE TEAM

NICE TO MEET YOU


PROJECT SAMPLES

WE LIVE FOR THIS STUFF


ProjectsConnectedDevices

CONNECTED DEVICES


Envisioning the future. Defining and creating the stories, interfaces and multimodal interactions for Augmented Reality smartglasses.

Project_transform

TRANSFORMATIVE SOFTWARE


Creating simple solutions to difficult problems. Redefining enterprise software using customer observations and updated design trends.

ProjectsData

INFORMATION VISUALIZATION & APPLICATION


Empowering and simplifying data. Making data accessible with innovative, understandable, and actionable visualizations.

ProjectsBus1

BUSINESS GROWTH THROUGH USER EXPERIENCE


Aligning revenue to the customer’s needs. Using design research to align the experience and business objectives for a consumer product information website.

Project_Context

CONTEXTUAL APPLICATIONS


Designing applications that enable social interaction. Performing contextual research and concept value testing to define, assess, and create social mapping applications.

GALLERY

THROUGH OUR EYES